Putting visual design elements and principles into practice This illusion can be created through transparency, lines, and blur effects. In certain contexts, creating the illusion of an object in motion can be highly effective in communicating or amplifying a message. The other interpretation of movement in design is more literal. When you first land on a website, where do you look first? According to Creative Bloq, the average user looks first at the top left corner of the page, where the logo typically sits, then scans horizontally across the navigation, and then diagonally down to the bottom left, where the main page content often begins. A classic example of this kind of movement in visual design is in web design. In terms of flow, movement is related to hierarchy in that it directs the eye on where to look and in what order. Here, movement refers to both the flow of a design piece, as well as design elements that literally appear to be in motion. A design that doesn't incorporate dominance may fail to engage the viewer and deliver its message.Īlthough visual designs are 2D and static, there are several ways to effectively convey movement. Generally, the greater an element contrasts with its surrounding elements, the more dominance it has. Example of dominance, repetition, and contrast working in tandem to emphasize “beach life.” Design by MadeByStudioJQ via Dribbble.ĭominance is established in design through hierarchy, color, scale, or texture.
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